Our Philosophy: Passion


Since 30 years, the admiration and passion for man’s best friend is one of the cornerstones of our company and it continues to be of great importance. We, as humans, bear the responsibility for our four-legged family-members, not only when it comes to their balanced meals, but also concerning solicitude and affection.

No matter if it comes to healthy, wholesome pet food for dogs and cats, natural and robust training equipment, or a big variety of toys: Schulze Heimtierbedarf GmbH has it all and is your partner for high-quality pet products. Innovations and a continuous improvement of our products are self-evident.

Our company site Porta Westfalica – the “Gate to Westphalia” – is our “gate to the world”. From here, we support customers and animal friends all over the world. As an internationally operating business, we are present at all relevant trade shows and assist our retail partners and our numerous breeders.

Our motto is “Feed healthily, instead of feeding until full”. Following this principle we had developed our own product line for cat and dog food, which we distribute under the umbrella brand “PORTA21”. That label guarantees high-quality products in the super-premium segment. For a steady improvement of our products, we closely work together with numerous experienced pet owners. Their continuous feedback and the reviews of our bloggers are a crucial aspect for the further development of our products.

We deeply care for the environment, which is why we use solar energy for our company buildings and focus on a responsible and sustainable handling of our natural resources.

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